BRAND PHILOSOPHY
Overshade Collective strives to represent underground subculture. We focus on eyewear and aesthetic that reflect nightlife.
Our goal is simple, to provide sunglasses rooted in streetwear, inspired by raving and nightlife. We see sunglasses not as a side accessory but as a core aspect of the fit. Every product we make starts with intention.
ORIGINS
Overshade Collective was started by Ian and Kim. The idea came together in Melbourne, where our first exposure to nightlife and rave culture shaped how we saw fashion.
We launched with sunglasses designed to be worn after dark. That was our entry point. Over time, we wanted Overshade to become more than just a fashion label. We want it to represent what we saw in nightlife.
MOVING FORWARD
Overshade is a sunglasses-first streetwear label. Sunglasses will always be our foundation, built around a three-tier model:
- boundary-pushing designs
- partner drops with other creatives
- accessible designs made for everyday wear