DARK CHAPTERS:RAWZONE BOOTH
The concept of a streetwear brand made for nightlife and raves was inspired by the rave community we saw in Melbourne, Australia. We were drawn to the vibe of the scene and how they worked.
Dark Chapters: Rawzone was a way for us as a brand to experience the community. Overshade showed up with a few exclusive sunglasses made just for the event.
The crowd at the booth made the experience something special. Everyone was welcoming, open to conversation, and down to engage with what Overshade was about. Some stayed to chat about the scene, others shared how they found their way into raving. There was a sense of ease and familiarity, even with people we had just met.
For a brand building itself in the nightlife community, that kind of energy meant everything.
