POP UP STORE LAUNCH
The introduction of our first official collection, UNDERWORLD.
This event marked a significant step in establishing our brand within the local market. The primary goal of this event was to bring our brand concept into existence.
The store was designed with a focus on simplicity and functionality to fit the open-concept space. Product displays kept minimal, while using concrete slabs as stand-in tables to display our pieces.
UNDERWORLD was our way of saying Overshade Collective is here and we’re not just another brand riding trends. We’re building something rooted in subculture, in the spaces people overlook.
